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Our business


Food for thought.
Thoughts for actions.

Sugarpedia is interpreted information changed into knowledge.

We work with knowledge generation, marketing research and market intelligence so we can feed people and businesses with knowledge. That sustains and ensures the basis for new conclusions, new ways of looking, new visions, new actions, and new decisions.

Applicable knowledge that impacts people and companies and produces business results.

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Our business


Food for thought.
Thoughts for actions.

Sugarpedia is interpreted information changed into knowledge.

We work with knowledge generation, marketing research and market intelligence so we can feed people and businesses with knowledge. That sustains and ensures the basis for new conclusions, new ways of looking, new visions, new actions, and new decisions.

Applicable knowledge that impacts people and companies and produces business results.

WE BELIEVE IN
REUSING, RE-READING, CROSSING, COMPLEMENTING AND
ANALYZING THAT MUCH INFORMATION AROUND EVERYWHERE
.

TO MATCH PEOPLE AND KNOWLEDGE TO GENERATE NEW KNOWLEDGE.
SHARING
SO THAT WE CONTRIBUTE TO NEW IDEAS AND DECISION MAKING
IN THE UNIVERSES OF YOUR BUSINESS,
MARKETING, YOUR BRAND AND YOUR COMMUNICATION.

COLLECTIVE INTELLIGENCE AND JOINT CONSTRUCTION.

 

Sugarpedia is a light way to generate and apply knowledge.
Uncomplicated. Intelligent. Relevant.
Accessible, financially feasible and which has everything to do with reality.
It is developed and synthesized towards what you need.

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OUR MODEL


Intercrossed vision:

People who consume products& services
What they think, like, feel...
[Desk Research • Quals&Quants]

Executives who manage the business
What happens here
[Inside data • Meetings& Workshops]

Competitors
What happens in the market
[Desk Research • Quals&Quants]

Behavioral trends
Best practices
What happens in the world
[Trendmapping • Benchmarking]

OUR MODEL


Intercrossed vision:

People who consume products& services
What they think, like, feel...
[Desk Research • Quals&Quants]

Executives who manage the business
What happens here
[Inside data • Meetings& Workshops]

Competitors
What happens in the market
[Desk Research • Quals&Quants]

Behavioral trends
Best practices
What happens in the world
[Trendmapping • Benchmarking]

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WHY

To know, comprehend, understand, study, listen, ask, investigate, decipher, compare, cross, read, re-read, confirm, and doubt, insight, check so that people, businesses and products are able to take the most advantage of knowledge: inspiration and energy.
Energy produces movement and ideas. New ideas.
Think, create, decide... all that happens all the time–and it demands fuel.

We are more and more surrounded by information. Information is valued and useful if interpreted and understood. If it is transformed into knowledge.

 

KNOWLEDGE. THE FUEL TO THINK, CREATE, DECIDE AND GROW.


“A wise man will make more opportunities
than he finds.” 

[Francis Bacon]

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Ingredients


We work with all kinds of information: from more conservative and formal approaches and research to the most unexpected sources.
Information from customers and information we map and collect.

The important thing is to have a wide and reliable scope: a safe platform to build knowledge.


Intelligence is the tool.
Insights are the outcome.
Knowledge is the delivery.

 

Ingredients


We work with all kinds of information: from more conservative and formal approaches and research to the most unexpected sources.
Information from customers and information we map and collect.

The important thing is to have a wide and reliable scope: a safe platform to build knowledge.


Intelligence is the tool.
Insights are the outcome.
Knowledge is the delivery.

 

"THE OLDEST, SHORTEST WORDS - 'YES' AND 'NO' -
ARE THOSE WHICH REQUIRE THE MOST THOUGHT."

[Pitágoras]

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The deliveries


Several formats,
many flavors:
one of them is ideal for what you need

The deliveries


Several formats,
many flavors:
one of them is ideal for what you need


INTELLIGENT QUESTIONS, ANSWERS AND DIFERENTIATED COLLECTIONS.
GENERATED KNOWLEDGE.

SUGARPEDIA RESEARCH

Collections online via social networks, by phone– qualitative and quantitative - desk research, trend mapping always delivered with crossed and contextualized analysis.


CUSTOMIZED PROJECTS.
STRUCTURED KNOWLEDGE

SUGARPEDIA REPORTS AND LECTURES

A live data presentation of an accessible and documented synthesis of the information and analysis specially developed for each project and each audience.


JOINT CONSTRUCTION.
LEGITIMATE KNOWLEDGE.

 

SUGARPEDIA WORKSHOPS

You bring your team and join ours for knowledge construction. Added to knowledge are the expertise and repertoire of people who experience business daily. Such meetings move professionals closer to the work outcome, making knowledge legitimate and co-created.


NAVEGATION MAPS.
ALIGNED KNOWLEDGE
TO BE APPLIED.

sUGARPEDIA CONSULTING

Specialized consulting for a real application of the generated knowledge.The GTP (gather, think & plan) meetings are structured based on mental models and gather professionals who, together with our team, work on materializing knowledge, constructing planning and action plans, implementing projects of branding, marketing, communication strategies...

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Our recipes


Ask and observe. All the time and a lot!

And what do we observe?
People,
their behaviors,
in their environments,
with their tribes, groups, mates,
doing, being, living….
in order to capture feelings and involvements.

More than understanding only “what”
understanding “why” and
“how” and “when” and a whole lot more.

Our recipes


Ask and observe. All the time and a lot!

And what do we observe?
People,
their behaviors,
in their environments,
with their tribes, groups, mates,
doing, being, living….
in order to capture feelings and involvements.

More than understanding only “what”
understanding “why” and
“how” and “when” and a whole lot more.

METHODOLOGIES TO COLLECT INFORMATION AND GENERATE INSIGHTS

Shop along

Imagine “friends shopping together” [they can be male friends as well]: the best way to observe behaviors and consumption dynamics.

 

Online Surveys

Fast and accessible. Report delivered in 10 days.

SCENARIO INVASION

A visit to the “natural habitat” of those who we will listen to and observe. To be where things happen and people feel at ease.

 

Online Communities

24/7 interaction with a [new] consumer who wishes to join in, give his/her opinion, guess, express him/herself,think together, meaning co-create. And they do all that.

 

 

OUR FORMULA:
MENTAL MAPS TO STRUCTURE AND ALIGN KNOWLEDGE

BRAND DIAGNOSIS CANVAS

Structure built to confront, in a single screen, consumers. Company and competition.

 

BRAND PYRAMID

Summary of the differential, emotional and rational brand attributes. A visual, accessible and practical guide to facilitate the company global alignment with its brand structure.

EMPATHY MAP

Executives “write” customers’ history.An empathy exercise which enables a deep understanding on the consumer.

 

BRAND STRATEGY CANVAS

Map that gathers the brand global strategy starting from the main insights about consumer and competition to the brand position, value proposal and key messages

 

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Who


Homemade sweets
Carla Figueiredo
Carla Marin
Luciano Auto

Invited sweets
Third party teams, structured and mobilized to service each project having specific expertise, experience and abilities to deliver.
Specialists added to each project, wherever they may be

Who


Homemade sweets
Carla Figueiredo
Carla Marin
Luciano Auto

Invited sweets
Third party teams, structured and mobilized to service each project having specific expertise, experience and abilities to deliver.
Specialists added to each project, wherever they may be

Carla F.

+ 55 31 99688 8910

carlafigueiredo@sugarpedia.co
 

Carla M.

+ 55 31 98347 8210

carlamarin@sugarpedia.com.br

LucIANO AUTO

+55 31 99129 0309

lucianoauto@sugarpedia.com.br
 


We really enjoy listening–and also talking. That’s why we decided to spare some room with you where we can share some of our ideas, our ways of understanding and our ways to see things. And, of course, invite you to say what you think as well!

LET'S BLOG

 

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Talk to us


Talk to us


Carla F.

+ 55 31 99688 8910
carlafigueiredo@sugarpedia.co

Carla M.

+ 55 31 98347 8210
carlamarin@sugarpedia.com.br
 

LUCIANO A.

+ 55 31 99129 0309
lucianoauto@sugarpedia.com.br


 

CARLA F. – PROFESSIONAL BACKGROUND

Founder of Sugarpedia company -  market intelligence, research and knowledge generation and usage in the areas of marketing and communication • Since 2012, it has developed works in the areas of branding, communication integrated planning, digital communication, market research and marketing strategy consulting.

•  Since 2012, she has acted as an ISVOR Consultant (Corporate University of Fiat Chrysler Automobile Group) • Has developed CRM projects for Fiat direct sales and after sales areas, and Dealers Standard project for Iveco.

•  Professional with wide experience in the Marketing & Communication areas in several segments • Telecommunications, Executive Education, Health, Care & Beauty, Shopping Malls, Wholesale, among others.

•  Marketing manager in large and mid-sized companies • Fundação Dom Cabral, Água de Cheiro Franchising, Telemig Celular and as Service and Planning Director in agencies, where she handled accounts such as Usiminas, Bompreço, Walmart, Tim Maxitel, Tim Brasil, Ativas Datacenter, among others.

•  As CBO (Chief Business Officer) of Expertise Inteligência e Pesquisa de Mercado, she led the project to reposition the company. In charge of developing new markets and new products, she developed marketing research for nationwide customers such as GrupoAlgar, CTBC, Tim Brasil, SPC Brasil and Oi Telecom, among others.

•  Along her professional path, she has developed projects and actions in the areas of strategic planningbranding, marketing research, trade marketing and wholesale, promotions and events, sports marketing, merchandising, on and offline communications, press office and advertising campaigns.

EDUCATION

CIFAS Field School in Ethnographic Methods • Columbia University/NYC• 2015

The Innovative Organization • University of California/Berkeley • 2014

Corporate M.B.A.  • Fundação Dom Cabral • 2003

Post-graduation in Marketing • FundaçãoGetúlio Vargas • 1998

Specialization in Marketing • CENED/UFMG •1992

Under-graduation in Business Administration • PUC/MG • 1990

ACADEMIC EXPERIENCE

2010 • FUMEC University • Social Communicationunder-graduation course • disciplines of Opinion Polls and Market& Promotion and Merchandising

2007 • FUMEC University• post-graduation in Media and Market Communication • Communication Planning module

2005 • FUMEC University• guest lecturer • Communication Week

2000 • PromoveCollege • Administration under-graduation course • discipline ofPromotional and Sports Marketing

1999 • POPAI Brasil • guest lecturer • Globalshop Popai Brasil

INTERNATIONAL EXPERIENCE

Participation in fairs and congresses, seminars and promotional projects 

Globalshop Popai and Event Marketing Conference • USA •1999 & 2001

SIAL • France • 2002

Sales ConventionSebatian/Wella • Costa Rica &USA • 2000

Supporters of Banco do Brasil • Sydney Olympic Games, Australia • 2000

MRA (Marketing Research Association) Annual Conference • 2012 • USA

IIEx NA (Marketing Research Insight & Innovation North America) • 2012 • USA


WANT TO
KNOW MORE?

contato@sugarpedia.com.br

 

In case you feel like, you can use the form right here!